Buy Versus Lease + Membership Sales Techniques
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Lease Versus Buy + Membership Sales Techniques WHEN: Tuesday, April 9th, 2024 from 8:30am - 1:30pm WHERE: Cherry Hills Country Club COST: $55/person. Includes, breakfast, lunch, education, clubhouse tour and networking ATTIRE: Business casual and/or work attire. OVERVIEW: Join us as industry experts, Mike Kelly and Bret Garrison discuss Membership Sales Techniques. Bring your Membership Director and make sure they are making the most of each sales call and promoting member retention.
The second half of the education will discuss "Lease Versus Buying" options. Our panel of large equipment companies and banking and accounting experts will provide indepth insight as to the pro's and con's of each senario.
Bonus: A tour of the new Cherry Hills clubhouse. You won't want to miss this meeting! GENERAL TIMELINE: 8:30AM -9:15AM - Light breakfast and social 9:15AM -9:25AM - Chapter Announcements 9:25AM -10AM - Clubhouse tour (please arrive promptly). 10:00AM - 11:30AM - "Enhancing the Membership Sales Process" Featuring Mike Kelly & Bret Garrison from 59 Club 11:30AM -11:40AM - Break 11:40AM - 12:30PM - Panel discussion regarding large equipment financing. "To Lease or Buy," that is the question. The best options to get rid of old equipment and other available programs, plus the tax implications of both choices.
The panel will include: E-Z-GO, MidFirst Bank, Advanced Exercise, LL Johnson and Brock and Company, CPA's. 12:30PM - Lunch and meeting adjourned at approximately 1:30pm.
**Members will receive 4.5 CE credits for attending EDUCATION INFORMATION: Mike Kelly with 59club USA will be reviewing the membership sales process. This session will focus on best practices for helping your sales team when working with a membership prospect. 59club has data from over 800 clubs worldwide and understands there is an industry-wide issue with how these initial inquiries are currently being handled.
To demonstrate this, this session will also include the sharing of results from a series of complementary mystery shops recently conducted in several CMAA chapter clubs (including the Mile High Chapter). No individual clubs' results will be shown. The average scores from the collective group of clubs that participated will be discussed.
The goal of this session will be to give each manager a few ideas on how to improve the sales process. Please feel free to invite the membership director of your club to attend this portion of the meeting. As information, many of the sales processes discussed here will apply to the selling of food and beverage events and corporate golf day (Monday outings) as well.
We'd like to thank the Mile High Chapter managers who participated in this process and look forward to discussing this important topic with each of you. Read Mike Kelly's Impressive Bio Lease Versus Buy Panel E-Z-GO - Steve Kurilich REGISTRATION: Mile High Chapter members and their guests may register via our online event registration. Non-Chapter members who wish to attend may register directly with our Executive Director, Cortney Murphy at: [email protected] PAYMENT: You may pay registration fees via our online payment portal through the following QR Code.
You may also pay for the event registration by snail mailing a check payable to the "Mile High CMAA" to the following address: Mile High CMAA | ||||
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